SUNG PARK, Ph.D.

 

email: spica7601@gmail.com

 

 

ACTIVITIES

 

Patents

 

Services

 

Projects (Hangul)

 

Media and Press (Hangul)

 

 

RESEARCH INTEREST

 

Affective Social Interaction with Artificial Intelligent Systems

 

 

PEER REVIEWED PUBLICATIONS

 

Cho, A.*, Park, S.*, Lee, H., & Whang, M. (in prep). Evaluating Empathy in Advertising: an Analysis of Facial Micromovements as Indices of Emotional Resonance. Computers in Human Behavior. *co-first authors

 

Kim, S., Roh, Y., Kim, J., Lim, J., & Park, S. (in review). MotivFit: Leveraging Generative AI in a User Centered Approach for Personalized Exercise Motivation. PLOS ONE.

 

Kim, J, Jo, S., Jung, W., & Kim, M. & Park, S. (in review). Developing a User Centric Stepwise Comment Moderation Service: Balancing Free Expression and Respectful Online Interaction. PLOS ONE.

 

Kim, K.*, Park, S.*, & Whang, M. (in review). The Presence Effect of Eye Reflection Conditions in Digital Humans. Virtual Reality. *co-first authors

 

Mok, S.*, Park, S.*, & Whang, M. (2023). Examining the Impact of Digital Human Gaze Expressions on Engagement Induction. Biomimetics, 8(8), 610. *co-first authors  (Ranked 23.9%, IF=4.5) [ html ] [ pdf ]

 

Cho, A.*, Park, S.*, Lee, H., & Whang, M. (2023). The Physiological Measurement and Evaluation of Empathy of Video Content. Scientific Reports, 13(1), 20190. *co-first authors (Ranked 29.5%, IF=4.6) [ html ] [ pdf ]

 

Zhang, J.*, Park, S.*, Cho, A., & Whang, M. (2023). Recognition of Empathy from Synchronization between Brain Activity and Eye Movement. Sensors, 23(11), 5162. *co-first authors (Ranked 28.91%, IF=3.847) [ html ] [ pdf ]

 

Lee, G. *, Park, S. *, & Whang, M. (2023). The Evaluation of Emotional Intelligence by the Analysis of Heart Rate Variability. Sensors, 23(5), 2839. *co-first authors (Ranked 28.91%, IF=3.847) [ html ] [ pdf ]

 

Zhang, J.*, Park, S.*, Cho, A., & Whang, M. (2022). Recognition of Emotion by Brain Connectivity and Eye Movement. Sensors, 22(18), 6736. *co-first authors (Ranked 21.09%, IF=3.576) [ html ] [ pdf ]

 

Zhang, J.*, Park, S.*, Cho, A., & Whang, M. (2022). Significant Measures of Gaze and Pupil Movement for Evaluating Empathy between Viewers and Digital Content. Sensors, 22(5), 1700. *co-first authors (Ranked 21.09%, IF=3.576) [ html ] [ pdf ]

 

Park, S., & Whang, M. (2022). Empathy in Human-Robot Interaction: Designing for Social Robots. International Journal of Environmental Research and Public Health, 19(3), 1989. (Ranked 23.58%, IF=3.39) [ html ] [ pdf ]

 

Park, S., Park, S. E., & Whang, M. (2022). Empathic Responses of Behavioral-Synchronization in Human-Agent Interaction. Computers, Materials & Continua, 71(2), 3761. (Ranked 13.14%, IF=4.89) [ html ] [ pdf ]

 

Cho, A., Park, S., Lee, H., & Whang, M. (2021). Non-contact Measurement of Empathy based on Micro-movement Synchronization. Sensors, 21(23), 7818. (Ranked 22.66%, IF=3.275) [ html ] [ pdf ]

 

Park, S., Kim, S. P., & Whang, M. (2021). Individual's Social Perception of Virtual Avatars Embodied with Their Habitual Facial Expressions and Facial Appearance. Sensors21(17), 5986. (Ranked 22.66%, IF=3.275) [ html ] [ pdf ]

 

Park, S., & Catrambone, R. (2021). Social Responses to Virtual Humans: The Effect of Human-Like Characteristics. Applied Sciences11(16), 7214. (Ranked 34.62%, IF=2.474) [ html ] [ pdf ]

 

Park, S., Lee, S. W., & Whang, M. (2021). The Analysis of Emotion Authenticity Based on Facial Micromovements. Sensors21(13), 4616. (Ranked 22.66%, IF=3.275) [ html ] [ pdf ]

 

Ahn, H., & Park, S. (2021). Contextual Emotion Appraisal Based on a Sentential Cognitive System for Robots. Applied Sciences11(5), 2027. (Ranked 34.62%, IF=2.474) [ html ] [ pdf ]

 

Park, S., Yim, J. H., & Lee, G. E. (2012). Design of an Ergonomic Ultrasound System: Accommodation of User Anthropometrics. Work-A Journal of Prevention, Assessment and Rehabilitation, 41, 2037-2042. [ pdf ]

 

Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Human Factors, 49(6), 1054-1060. [ pdf ]

 

 

NON-PEER REVIEWED PUBLICATIONS

 

Park, S., & Whang, M. (2023). Special Issue: Emotion Intelligence Based on Smart Sensing. Sensors23(3), 1098. [ html ] [ pdf ]

 

Park, S. (2018). AI Technology Trends for Emotional Interaction Experiences (in Korean). Information and Communications Magazine, 35(12), 15-21. [ html ] [ pdf ]

 

Park, S., Fisk, A. D. & Rogers, W. A. (2010). Human Factors Consideration for the Design of Collaborative Machine Assistants. Handbook of Ambient Intelligence and Smart Environments, 961-984. [ pdf ]

 

 

PROCEEDING PUBLICATIONS

 

Yoon, D. & Park, S. (2023). Developing Empathetic Virtual Humans: Mimicking User Facial and Eye Responses. Proceedings of the 19th International Conference on Multimedia Information Technology and Applications. [ pdf ]

 

Urakami, J., Moore, B. A., Sutthithatip, S., & Park, S. (2019). Users' Perception of Empathic Expressions by an Advanced Intelligent System. Proceedings of the 7th International Conference on Human-Agent Interaction (pp. 11-18). [ html ]

 

Ogawa, R., Park, S., & Umemuro, H. (2019). How Humans Develop Trust in Communication Robots: A Phased Model Based on Interpersonal Trust. In 2019 14th ACM/IEEE International Conference on Human-Robot Interaction (HRI) (pp. 606-607). IEEE. [ html ]

 

Luria, M., Hoffman, G., Megidish, B., Zuckerman, O., & Park, S. (2016). Designing Vyo, a Robotic Smart Home Assistant: Bridging the Gap Between Device and Social Agent. Proceedings of the 25th International Symposium on Robot and Human Interactive Communication.

 

Kim, J. H., Park, S., Hassenzahl, M., & Eckoldt, K. (2011). The Essence of Enjoyable Experiences: The Human Needs - A Psychological Needs - Driven Experience Design Approach. Proceedings of the 14th International Conference on Human Computer Interaction: Part I. Design, User Experience, and Usability (pp. 77-83).

 

Park, S. & Catrambone, R. (2009). Social Responses to Virtual Humans: The Effect of Human-like Characteristics. Proceedings of Global Samsung Technology Conference 2009, 7. *Best Paper Silver Award

 

Park, S. & Catrambone, R. (2008). Social Responses to Virtual Humans: Automatic Over-reliance on the "Human". Proceedings of the 8th International Conference on Intelligent Virtual Agents, 530-532.

 

Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Proceedings of the 29th Annual Conference of the Cognitive Science Society, 557-562. *CogSci Conference Travel Award

 

Park, S. & Catrambone, R. (2007). Understanding the Social Relationship between Humans and Virtual Humans. In J. A. Jacko (Ed.), Proceedings of the 12th International Conference on Human-Computer Interaction: Vol. 3. HCI Intelligent Multimodal Interaction (pp. 459-464). Berlin, Heidelberg: Springer.

 

Park, S., O'Brien, M. A., Caine, K. E., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006). Acceptance of Computer Technology: Understanding the User and the Organizational Characteristics. Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, 1478-1482.

 

Caine, K. E., O'Brien, M. A., Park, S., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006). Understanding Acceptance of High Technology Products: 50 Years of Research. Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, 2148-2152.

 

Park, S. & Catrambone, R. (2004). Represented and Representing Dimensions in Relational Information Displays. Proceedings of the 8th International Conference on Information Visualization, 605-612. [ html ]

 

 

EXPERIENCE AND EDUCATION

 

Assistant Professor at Sangmyung University (2022-Current)

 

Research Professor at Sangmyung University (2021-2022)

 

Professor at SCAD (The Savannah College of Art and Design) (2019-2021)

 

Tokyo Tech Research Fellow at Tokyo Institute of Technology (2018)

 

Principle UX Designer, AI Business Unit at SK Telecom (2015-2018)

 

Group Leader, UX Engineering Group at Samsung Electronics (2013-2014)

 

Senior UX Designer at Samsung Electronics (2009-2013)

 

Engineering Psychology (Ph.D.) at Georgia Institute of Technology (2009)

 

Engineering Psychology (M.S.) at Georgia Institute of Technology (2006)

 

Human-Computer Interaction (M.S.) at University of Michigan (2003)

 

Psychology (B.A.) at Korea University (2001)