SUNG PARK, Ph.D.
Affective Social Interaction with Artificial Intelligent Systems
PEER REVIEWED PUBLICATIONS
Cho, A.*, Park, S.*, Lee, H., & Whang, M. (in prep). Evaluating Empathy in Advertising: an Analysis of Facial Micromovements as Indices of Emotional Resonance. Computers in Human Behavior. *co-first authors
Mok, S.*, Park, S.*, & Whang, M. (in review). Examining the Impact of Digital Human Gaze Expressions on Engagement Induction. Biomimetics. *co-first authors
Kim, K.*, Park, S.*, & Whang, M. (in review). The Presence Effect of Eye Reflection Conditions in Digital Humans. Virtual Reality. *co-first authors
Zhang, J.*, Park, S.*, Cho, A., & Whang, M. (2022). Significant Measures of Gaze and Pupil Movement for Evaluating Empathy between Viewers and Digital Content. Sensors, 22(5), 1700. *co-first authors [ html ] [ pdf ]
Park, S., Kim, S. P., & Whang, M. (2021). Individual's Social Perception of Virtual Avatars Embodied with Their Habitual Facial Expressions and Facial Appearance. Sensors, 21(17), 5986. [ html ] [ pdf ]
Park, S., Yim, J. H., & Lee, G. E. (2012). Design of an Ergonomic Ultrasound System: Accommodation of User Anthropometrics. Work: A Journal of Prevention, Assessment and Rehabilitation, 41, 2037-2042. [ pdf ]
Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Human Factors, 49(6), 1054-1060. [ pdf ]
NON-PEER REVIEWED PUBLICATIONS
Park, S., Fisk, A. D. & Rogers, W. A. (2010). Human Factors Consideration for the Design of Collaborative Machine Assistants. Handbook of Ambient Intelligence and Smart Environments, 961-984. [ pdf ]
Yoon, D. & Park, S. (2023). Developing Empathetic Virtual Humans: Mimicking User Facial and Eye Responses. Proceedings of the 19th International Conference on Multimedia Information Technology and Applications. [ pdf ]
Urakami, J., Moore, B. A., Sutthithatip, S., & Park, S. (2019). Users' Perception of Empathic Expressions by an Advanced Intelligent System. Proceedings of the 7th International Conference on Human-Agent Interaction (pp. 11-18). [ html ]
Ogawa, R., Park, S., & Umemuro, H. (2019). How Humans Develop Trust in Communication Robots: A Phased Model Based on Interpersonal Trust. In 2019 14th ACM/IEEE International Conference on Human-Robot Interaction (HRI) (pp. 606-607). IEEE. [ html ]
Luria, M., Hoffman, G., Megidish, B., Zuckerman, O., & Park, S. (2016). Designing Vyo, a Robotic Smart Home Assistant: Bridging the Gap Between Device and Social Agent. Proceedings of the 25th International Symposium on Robot and Human Interactive Communication.
Kim, J. H., Park, S., Hassenzahl, M., & Eckoldt, K. (2011). The Essence of Enjoyable Experiences: The Human Needs - A Psychological Needs - Driven Experience Design Approach. Proceedings of the 14th International Conference on Human Computer Interaction: Part I. Design, User Experience, and Usability (pp. 77-83).
Park, S. & Catrambone, R. (2009). Social Responses to Virtual Humans: The Effect of Human-like Characteristics. Proceedings of Global Samsung Technology Conference 2009, 7. *Best Paper Silver Award
Park, S. & Catrambone, R. (2008). Social Responses to Virtual Humans: Automatic Over-reliance on the "Human". Proceedings of the 8th International Conference on Intelligent Virtual Agents, 530-532.
Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Proceedings of the 29th Annual Conference of the Cognitive Science Society, 557-562. *CogSci Conference Travel Award
Park, S. & Catrambone, R. (2007). Understanding the Social Relationship between Humans and Virtual Humans. In J. A. Jacko (Ed.), Proceedings of the 12th International Conference on Human-Computer Interaction: Vol. 3. HCI Intelligent Multimodal Interaction (pp. 459-464). Berlin, Heidelberg: Springer.
Park, S., O'Brien, M. A., Caine, K. E., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006). Acceptance of Computer Technology: Understanding the User and the Organizational Characteristics. Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, 1478-1482.
Caine, K. E., O'Brien, M. A., Park, S., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006). Understanding Acceptance of High Technology Products: 50 Years of Research. Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, 2148-2152.
Park, S. & Catrambone, R. (2004). Represented and Representing Dimensions in Relational Information Displays. Proceedings of the 8th International Conference on Information Visualization, 605-612. [ html ]
EXPERIENCE AND EDUCATION
Professor at SCAD (The Savannah College of Art and Design) (2019-2021)
Tokyo Tech Research Fellow at Tokyo Institute of Technology (2018)
Principle UX Designer, AI Business Unit at SK Telecom (2015-2018)
Group Leader, UX Engineering Group at Samsung Electronics (2013-2014)
Senior UX Designer at Samsung Electronics (2009-2013)
Engineering Psychology (Ph.D.) at Georgia Institute of Technology (2009)
Human-Computer Interaction (M.S.) at University of Michigan (2003)
Psychology (B.A.) at Korea University (2001)